MKTG 522 Week 1 Course Project – Topic Proposal
MKTG-522 Week 1 Discussion Thread 1 Exploring Value
MKTG 522 Week 1 Discussion Thread 2 Marketing Success Factors
MKTG 522 Week 2 Discussion Thread 1 Go to the SRI web site; VALS Profile
MKTG-522 Week 2 Discussion Thread 2 Google Self Driving Car
MKTG 522 Week 3 Assignment: Create the Value; Market Segmentation Analysis & a Value Proposition
MKTG-522 Week 3 Discussion Thread 1 Brand Benefits
MKTG 522 Week 3 Discussion Thread 2 Open Innovation
MKTG 522 Week 4 Course Project – Outline
MKTG-522 Week 4 Discussion Thread 1 Price Positioning
MKTG 522 Week 4 Discussion Thread 2 Value for Money
MKTG 522 Week 5 Discussion Thread 1 Logistics
MKTG-522 Week 5 Assignment: Deliver the Value; IKEA Case Study (IKEA in India)
MKTG 522 Week 5 Discussion Thread 2 Store of the Future
MKTG 522 Week 6 Assignment: Communicate the Value; Integrated Marketing Communications Brief
MKTG-522 Week 6 Discussion Thread 1 Advertising Effectiveness
MKTG 522 Week 6 Discussion Thread 2 Integrated Marketing Communications (IMC)
MKTG 522 Week 7 Discussion Thread 1 Global Brands
MKTG-522 Week 7 Discussion Thread 2 Climate Change
MKTG 522 Week 7 Course Project – Final Report-Integrated Marketing Communications (IMC) Plan
MKTG 522 Week 8 Course Project – EAR Automotive (PowerPoint Presentation)