(Updated Summer 2016 – Click Here)
MKTG 522 Week 1 Course Project – Marketing Plan Topic Form
MKTG 522 Week 1 Checkpoint
MKTG-522 Week 1 DQ 1 Market Research
MKTG 522 Week 1 DQ 2 Strategic Marketing Planning
MKTG 522 Week 2 Course Project – MP First Draft
MKTG-522 Week 2 DQ 1 Consumer Buying Behavior
MKTG 522 Week 2 DQ 2 Target Market Selection
MKTG-522 Week 3 Checkpoint
MKTG-522 Week 3 DQ 1 Branding
MKTG 522 Week 3 DQ 2 Competitive Strategies
MKTG 522 Week 4 Course Project – MP Second Draft
MKTG-522 Week 4 DQ 1 Pricing Strategies
MKTG 522 Week 4 DQ 2 Marketing of Services
MKTG 522 Week 5 Checkpoint
MKTG-522 Week 5 DQ 1 Channels of Distribution
MKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and Logistics
MKTG 522 Week 6 Course Project – MP Third Draft
MKTG-522 Week 6 DQ 1 Marketing Communications
MKTG 522 Week 6 DQ 2 Advertising Effectiveness
MKTG 522 Week 7 Course Project – Final Marketing Plan
MKTG-522 Week 7 DQ 1 International Markets
MKTG 522 Week 7 DQ 2 Ethics and Social Responsibility
MKTG-522 Week 8 Final Exam
Course Project Marketing Plan: Gaming Computer for Dell Computers
Course Related Tutorials
MKTG 522 Full Course Project + All Quizzes + Final Exam 
Price $55 USD
Price $39 USD
- (TCO A, B, C) Describe a value proposition and provide an example. How important is value to the consumer?
- (TCO A, B, C) What are the similarities and differences between holistic marketing and integrated marketing communications?
- (TCO A, B, C) What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?
- (TCO A, B, C) What is the difference between primary and secondary research methods? Provide an example of how each of these could be used.
- (TCOs C, H) Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s perception?
- (TCOs C, H) What are some of the ways that a business can attract and retain customers?
- (TCOs C, H) What are the five stages in the buying decision process? Briefly describe each.
- (TCOs C, H) What is a niche market? What does an attractive niche market look like?
- (TCOs C, H) What is a market segment? What are some of the factors that may be used to narrow the market down into segments?
- (TCOs C, H) How would you describe a brand? What roles do brands play in the market?
- (TCOs C, H) What is brand equity? Provide an example.
- What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.
- (TCOs E, I) Describe channel conflict and provide an example.
- (TCOs E, I) What is a direct marketing channel? Please provide an example.
- (TCOs E, I) What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?
- (TCOs E, I) How would you describe retailing? What are the four levels of service?
- (TCOs E, I) Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?
- (TCOs E, I) Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers?
- (TCOs E, I) Explain supply chain management and market logistics. Why are these efficient processes important to many industries?
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- (TCO B) What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages?
- (TCO B) Your colleague has been tasked to do market research for your company. Management is complaining that sales have not been where the company would like them to be (the sales are about 8% behind the projected goal). Senior…..…
- (TCO C) The United States has been a “services” economy since the late 1980’s, at which time our GNP was focused more on providing services than the manufacture of physical products. Marketers recognize that the marketing of services is ………..
- (TCO C) You are the marketing manager for Fujiwama Corporation, an electronics company (fictitious) that specializes in cellular telephones. Your company’s share of the cell phone market is 3.1% and you are listed as the #9 cell phone. ……….
- (TCO D) You are the product manager for a new disposable infant diaper (“Baby High Dry”) that absorbs better than any other diaper on the market. Normally, an infant’s diaper must be changed eight (8) times in a 24-hour period.…………
- (TCO E) As the Marketing Manager for Cleanwipe Windshield Wipers, a manufacturer of replacement windshield wipers for automobiles and trucks, you are tasked with working with your channel members to help them promote……..?
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- (TCO F) Edward Smeets is the new sales manager for Grunwald Instrumentation. He has just come aboard to head up a sales force of seventy sales professionals, all of whom possess at least a B.S. in a scientific field. Many have Master’s Degrees…………
- (TCO H) New products fail at a very high rate, often greater than 75%. Demonstrate a graduate-level response that communicates your indepth rationale that accounts for why so many products fail upon their introduction. Based on this,……?
- (TCO I) You have just become the marketing manager for a new line of DVD players. Your Fixed Costs (FC) for running your plant are $1,300,000 a month. This includes salaries, insurance, rent, amortized capitalization of equipment, etc…..
- (TCO J) The concept of a Marketing Audit is gaining acceptance within marketing circles, especially as a means to ensure that companies are seen as “above board” and “ethical” in their marketing practices. Were you tasked with creating,……?”
- (TCO G) As the advertising manager, you have limited funds with which to advertise. A critical promotional campaign is about to get underway and you are looking to maximize your advertising’s effectiveness……….